We reported yesterday on blogging (and tweeting) moms' attacks on a Motrin ad they found offensive. Now, lots of bloggers are delving into the incident's broader implications for social media marketing. "The vocal minority has been given a really tall soapbox to stand on and a megaphone the size of Texas to speak into," writes GamerWok. "It's exciting to see how businesses are now being held ever accountable for their actions." But was this really worth getting mad about? "Why are these moms so pissed off over Motrin addressing a mom specific activity?" asks Evac. You don't see CEO's, accountants, or ad executives getting all pissed off when Motrin depicts a business person with a headache in a meeting. Aren't there far more important things to get worked up about than a glib comment about carrying a baby in a sling being in fashion? writes non-Mom blog The Inquisitr. "I would hate to see us moms lose our newly-discovered and highly-respected voices," writes Wise Ideas. "So--from a mom with slightly older children and obviously thicker skin, to those twittering moms of carrier-sized babies--I've got this advice: keep things in perspective and keep your sense of humor. You'll need it raising those babies!"

"I thought the ad was cute... cheeky, but cute," says Social Commentary calling the reaction social media mob mentality. "No moms or babies were hurt in the making of the commercial." But the cheek was exactly what annoyed A Mama's Rant: "Just because some mom bloggers are good at being snarky, doesn't mean you should do it in an ad aimed at moms. ...In the case of mom blogging, I think the snarky voice is becoming a harmful one, too. (See my review of Sleep is for the Weak for my reasons.) Mom bloggers have to stop putting themselves down. We're better than that. Looking at the reaction to the Motrin ad, I think most women agree, too." Wait a minute... a blogosphere without snark? That's unimaginable--and doesn't sound like much fun, either!