Drop 10 Facebook friends, get a free Whopper--that's Burger King's newest promotion. Oh, and it's known as the Whopper Sacrifice. dBTechno explains, "Usually, when you get rid of a friend on Facebook, it is done in an anonymous manner. This time though, those who drop their friends will also send out a message telling their friends that they have been dropped for a Whopper." Popnography points out, "you can only qualify for one free Whopper but that doesn't mean you have to stop once you've deleted 10 friends. The burger really isn't the point (I can't remember the last time I ate at Burger King)--instead, why not let this serve as the catalyst you need to nix the nobodies you feel--at best--lukewarm about? Let's declare 2009 the year of less is more and let it begin with free fast food."

Burger King has been bridging "traditional and emerging social media channels in a clever way" for awhile now, writes ChrisKenton.com, and this is a savvy move, says The Future of Ads: "[T]his type of application may be just what advertisers have been looking for in order to break through the social networking walls and actually see some success. Plus, a reward (even one as small as a coupon for a free Whopper) goes a long way towards getting users motivated to support a branded and/or sponsored campaign." ClickZ, however, worries that "in the hands of mean-spirited social networkers (read: high schoolers) it could be a mechanism for cruelty and ostracization." If you're really hungry, though, Shotgun Marketing Blog points out that "there's already a group of people on Facebook who are willing to be your 'friend' just to be sacrificed," and says that "there have been viral campaigns played out on Facebook before, but none aimed so directly at the Facebook experience."