It looks like everyone's upset with the way the Wife Swap show went for San Francisco venture capitalist and his wife Renee Stephens and his temporary TV wife Gayla Long. The reviews are in. Fowler is "the most boorish and abusive of husbands ever to host a swapped wife," says Reality Roll Call. "Phenonemally cruel," says Gawker. "Stephen Fowler is everything wrong with the elitist eurotrash transplants in this country," (Fowler is British) says Fixn' To. Anybody else have something to say? "Pompous treehugger ass," says ecorazzi. Alright then. "Supreme douchebag," says Peter Staack's Ramblings. (Video from the show that had been everywhere is being pulled down like the Berlin Wall but seems to be still online here at GlossLip). Gayla is an average, nice Midwestern American, and Videogum reports Fowler spent much of the show verbally abusing his assigned "redneck" "wife." He called her fat and stupid and said 'I make more money in a week than you do in a year,' and was "basically the biggest douchebag ever to appear on reality TV" so "now Americans have joined together to collectively hate him."

As Rabbi Philospher itemizes: "In the course of the TV show he offended military personnel, mid-westerners, people with weight problems, people without college diplomas and the vast majority of Americans in general." There's been a Missouri-sized backlash from Midwesterners. In the words of a commenter at Gold Plated Witch on Wheels: "There is this superiority complex which liberals in general seem to have in regards to the 'midwestern simple redneck' (to use assbite Fowler's terms). This particular man only verbalized it on national TV " British blog Militant Ginger backlashes the backlash: "Just like Fowler had labelled Gayla a 'redneck' and attacked her for traits like her weight or her patriotism, many of the people reacting to Fowler attacked him for his nationality."

Then came a Stephen Fowler Sucks blog. A blogger posted Fowler's home address online and he had to threaten to sue the site. His real wife Renee apologized on her own blog, Inside Out Weight Loss. And he added his own mea cupla at the same site. And he resigned from the boards of two environmental nonprofits, Gawker reports. Of course the whole premise of Wife Swap is to exploit our wonderful differences -- the differenter the better. And the whole goal for the ABC network is to get people talking about the show. So maybe not everyone's upset about how it went.