New iPhone, new MacBooks, no Steve Jobs, says Apple 2.0 in a short-and-tweet summary of opening day at Apple's Worldwide Developers' Conference. Rumors galore became official announcements today, including a $99 iPhone 3G (same old model with new low price that "changes everything," says Laptop) and a new iPhone 3G S (the S is for speed) to be released June 19. "The iPhone 3GS will more than likely silence all the competition (Palm Pre, Blackberry Storm etc...)," says Manolith. It has "faster processor speed, built-in video capture and editing, voice dialing and voice command, built-in Compass, and of course it will be running iPhone 3.0 [system software]," says The Unofficial Apple Weblog. The iPhone 3.0 OS has more than 100 new features, says CNet's live blog of the WWDC keynote. "One of the coolest is that you can now use the Internet connection of your iPhone to get Internet access for your laptop when you're in a place where you can't get normal web access," says We Love Crowds. "This feature is called tethering." Another is MMS--multimedia messaging--the ability to send audio or video in text messages. Sadly, "AT&T, the exclusive carrier of the iPhone in the United States, will not be able to provide these two features yet," says VentureBeat. "As if iPhone users didn't hate AT&T enough already."

Another cool new feature is Find My iPhone, which will display the location of your iPhone on a map on a web site (MobileMe) to show you where it tumbled out of your fanny pack. "The service allows you to send the iPhone an alert sound that will play even if the phone is in silent mode--good for finding it in the back of the couch," explains Cult of Mac. And if you think someone else has found your iPhone, "you can send a message to display on its screen (e.g., "Give it back, thief!") and even wipe the phone [data] completely if you think it's lost for good," says The Next Web, which calls the service brilliant. "This could become of the most touted new features," concurs Mobile Crunch. The new model will be $199 for a 16GB unit and $299 with 32GB (plus monthly fees, natch). The current 3G is $99 as of now; MacRumors figures existing iPhone 3G owners will need to pay around $200 over subsidized pricing to upgrade to get the S. Off the iPhone, Apple is pushing improved versions of the Quicktime A/V player and the Safari browser for Macs and PCs. Apple exec Bertrand Serlet showed a chart indicating that Chrome 2 is 5.3 times faster than Internet Explorer 8 but Safari 4 is 7.8 times faster, says The Download Blog, adding: "We may be looking at a heated battle in the video playback market in addition to Web browsers."