From the Editors
The Skinny on Fall Fashion Trends
The fall issues of various fashion mags, which are traditionally scoliosis-inducing, have slimmed down quite a bit this year due to a decrease in advertising pages. "Nearly all fashion mags are down in their page count this year," reports CocoPerez (yes, that is Perez Hilton's new blog). "Lucky is down 69 pages, Harper's Bazaar is down 76, Elle lost 140 pages this year, W shaved off 216 and Vogue is down an astounding 256 pages." "Though fashion magazines are beginning to realize it may take a little effort to remain the industry standard-bearers, and are revamping their Web sites and working to increase their own web presence accordingly, they are certainly still hoping luxury ad revenue will eventually creep back up," writes Silicon Alley Insider. But 2009, says Fashion Sensei, "may be recalled as the year that signaled the demise of the 4lb fall fashion issue." FishbowlNY says, "Magazines will be able to survive in print form if their leaders can think beyond the business model where print ads are king. It's about time." Mediaite rounds up a bunch of recently released magazine iPhone apps, though "unfortunately for them iPhone apps do not relevance (nor money!) make. At least not yet."
As for what's actually in these magazines (besides fewer ads), Shopaholics Daily rounds up fall fashion trends, including leather and lace. elements of style says the messenger bag is "THE bag of fall 09", though Fashion Indie says the real it bags are paper. The Cut fears jeggings (which are, uh, jeans + leggings--lovely!). But even if you don't care about fall fashion, or would never wear jeggings, take Frugal Yankee's advice and consider magazine weights a good indicator of the economy: "When you pass a newsstand, grab a September issue of a fashion magazine. If it has 400 or more pages of ads, there is hope. If not, suck in the tummy, tighten the belt a little more, the road is still rocky." In other words, don't buy too many new clothes just yet.
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