Let the New Moon mania begin! The second Twilight film hits theaters this Friday, with screenings beginning at midnight tonight. Advance tickets are selling like crazy. "My quick survey of box office analysts shows that Hollywood is expecting New Moon to do Iron Man numbers, or $100M," writes Nikki Finke at Deadline Hollywood, though said analysts are concerned about the film attracting "attracting males, any males, beyond its core of tween, teen, and older females." Twitter is exploding with New Moon excitement, with tweets about the movie "now climbing at an exponential rate, with over 81,000 tweets on Tuesday, November 17^th"--and 92% of those have been positive, reports Mashable. Early reviews, however, are less than positive. (Even Miley Cyrus doesn't like Twilight!)...

Speakeasy rounds up some newspaper reaction: "The characters in this movie should be arrested for loitering with intent to moan," wrote Roger Ebert, though the San Francisco Chronicle pointed out that "This is a pop culture phenomenon, some weird early 21st century aberration, our equivalent of the hula hoop or dancing the Charleston on a bi-plane's wing...this movie is not really a movie. It's an excuse for a lot of people to dream." Duh, obviously it's way more than just a movie! (Still, says HitFix, Bella is "almost wholly unlikable on every level.") Idol Chatter is very excited about the release but still hopes that "there will be fewer cringe-inducing scenes in 'New Moon' than in Twilight. Case in point--that first kissing scene where Edward flies back against the wall, that's so slow you almost can't watch. Awkward! (Though, awkward in a fun way, I admit.)" "The people I know who are Twilight fans even have to clarify that they 'know it's bad,' but like it anyway," writes Filmfail.com. "Therefore, I feel obligated to ignore this fact and insult this movie regardless."

In the meantime, while you wait for midnight (do you have your tickets yet?) you can watch this gigantic collection of Twilight spoofs at Underwire, or read about how the special effects required to make Edward's skin sparkle in the sunlight at The Geek Files. Or maybe you could just start lining up in front of the theater now...