All Marketing/Small Business Posts
Page 2 of 890
For Sale: Microsoft's Razorfish
In 2007, Microsoft acquired digital ad agency Razorfish as part of its $6 billion acquisition of aQuantive. Now it wants to sell it off. Razorfish is one of the country's… Read more »
Starbucks Tries Some "Lean Thinking"
Starbucks is working hard to re-invent itself. It is a necessary survival technique for the coffee giant. They're being attacked by competitors like McDonalds and Dunkin Donuts, and they're being… Read more »
Vanity Fair: "AMC’s Mad Men is the most stylish—and perhaps best—show on television"
For those obsessed with everything Mad Men, and for those thinking maybe they should be, Bruce Handy digs deep into Sterlling Cooper--and the folks who imagined it in an article… Read more »
Macy's Effort To Feed The Hungry, and To Stay Relevant
Let's face it. department stores have been battered over the last couple of years. Between the "demise of the Malls" the economic downturn, and the rise of online shopping, stores… Read more »
BMW Hopes To Make a "Big Splash" With The Launch of Clean Diesel Vehicles
There is one thing automotive advertisers are really good at, and that's the big-tent launch of a new car, BMW is the latest example of a pull-out-all-the-stops campaign as it… Read more »
Family Sues Over Permissions To Market Duke Ellington XO Cognac
Duke Ellington XO Cognac was launched back in 2006. The Harbrew Imports brand used Duke Ellington's name, likeness and signature to promote the brand. Now the estate of the late… Read more »
Hispanic Market Continues To Flourish, Despite the Recession
In the U.S., there has been a 4 percent drop in overall marketing spend between 2007 and 2008. The drop in spend for 2009 is no doubt going to be… Read more »
Tim Hortons Case Study: Be Conscious of Who You Sponsor
Being a sponsor of an event has its obligations. Often, marketers look to the exposure they'll reap from having their brand associated with an event. But sometimes they'll forget that… Read more »
Pepsi Launches Diet Mountain Dew UltraViolet
PepsiCo's Mountain Dew line of drinks is launching its first-ever Diet Dew-only brand extention. Mixed berry-flavored Diet Mountain Dew UltraViolet launches today, and will be test=marketed for three months. Yes… Read more »
Another Pop Culture Fad From Japan: Body-Pillow Girlfriend Replacements
I take pride in my ability to understand the nuances of culture and audience behaviors. Afterall, that's what my clients pay me to do. However, I've always struggled to appreciate… Read more »
