"The lights have dimmed in San Francisco's Yerba Buena Center for the Arts Theater, and journo-bloggers have published closing one-liners on their live blogs, uploading final pics of the new longer, skinnier and more powerful iPhone 5," says a journo-blogger at Technorati. "It is time for Apple's annual post-product and OS release ritual, as fan boys (and girls) dance proudly around the fires newly stoked by Apple CEO Tim Cook and crew, while head-shaking iHaters stand just outside the warm, orange-y ring of light, waiting their turn to jeer and mock." Hmm - somebody just got back from Burning Man. Yes, the desperately awaited, completely unnecessary and sure-to-sell-loads iPhone 5 was introduced this Wednesday. The question now: what's so 5 about the iPhone 5?

Here we go again! A new iPhone is imminent from Apple, and everyone who ever fingered a one-button mouse is wondering what it will be like. "Rumors swirling around the iPhone 5 have gadget watchers dizzy with anticipation. Bigger screen size, thinner display, Siri song-and-dance numbers -- when will the madness stop?!" says Mashable, which links to a "leaked video" that supposedly explains it all but which is in fact a withering parody by adamthinks.com. Folks just love a good Apple rumor, or a bad one. Let's just say it's not the first time someone has been tempted to take an Apple bite that turned a little sour. In case you missed this one: Swedish design firm Day4 exploited Applemania in a prank to demonstrate how easily fake information can become big news online. As ReadWriteWeb reports: the design company "produced a mock-up image of a screw with an asymmetrical head, ostensibly designed by Apple to prevent users from tinkering with their devices. After posting it to Reddit, all they had to do was sit back and wait for tech reporters to take the bait." Yep, soon, "Apple-watching blogs and news sites across the Web" were off and running with the screwy news. Saps!