Guest Top Ten List
Jonathan Salem Baskin speaks and writes about the truths behind great branding and marketing. A self-styled "chief heretic," he led communications for brands like Blockbuster and Nissan, helped clients like Apple launch successful products, and now writes for Advertising Age and InformationWeek. His book, Branding Only Works on Cattle, earned him the label "merry iconoclast" (and not just a few fatwas from brand traditionalists). He blogs at Dim Bulb.
Top 10 Blogs for Marketers Who Want to Matter
Ken Wheaton writes insightful, funny, and self-aware commentary on the ad world. I wish I edited myself as well as he does his own posts.
A daily dose of the fantastic and foolish in brand marketing. I'm biased (I write it), though it won awards last year for the best blog on the bidness.
I've written a lot about the statistical controls that everybody else in business uses, like Six Sigma, so you need to dive into the processes and philosophy.
A big challenge in the future will be that people make stuff instead of buy the things we want to sell to them. This site tracks the DIY movement.
This can serve as your gateway into the rich and gloriously dumbfounding world of social media, but be sure to tweet your every breath.
Thoughtful yet breezy commentary on the branding world, and the number/quality of posts here makes me seem like a duffer!
Using numbers to understand and, gasp, even predict behavior can be more reliable than measuring qualitative mental states. Dig into how.
Brands need to relate to the emergence of walled-in online communities. Steampunk is a fun example of how culture and commerce coalesce.
Why people do things is a result of their biology and culture, and Grant McCracken is an anthropologist who likes to explore its relevance for marketing.