Guest Top Ten List
Steve Gershik is the Founder and Chief Marketing Officer of 28Marketing based in the Bay Area in California. Steve presents on marketing topics at the DMA, BMA, and OMS events and is a thought leader in demand generation and marketing automation, and connecting brand to demand. He writes a blog and hosts at a podcast called The Innovative Marketer. You can follow him on Twitter at @sgersh.
Top 10 Brand Management Blogs
As Director of Community for Radian6, a social media monitoring software company, Amber Naslund writes about social media’s connection to branding, while simultaneously demonstrating how companies are increasingly being made up of “brandividuals,” superstar marketers with their own personal brand, operating within companies that get to bask in the glow of that attribution.
Recent Posts from this Blog
In it’s sixth year, Brand Autopsy remains one of the funniest, relevant, insightful branding blogs out there. Blogger and self-described Marketingologist John Moore earned his chops as a marketer at iconic brands such as Starbucks and Whole Foods Market.
Melbourne-based Stan Lee offers an Australian take on modern and traditional company brand building. His oft-updated blog reflects the memes of the day.
What do customers want? scenarioDNA, the consumer insights agency, offers some of the best insights into contemporary customer trends.
The Branding Insider Strategy blog, published by The Blake Project, provides analysis of current trends in brand building, combined with short, interesting articles about marketing ideas in general and the history of branding in particular
Interbrand’s blog is current, irreverent and interesting. Sharing their thoughts and insights on the world of branding, the collected staff of the branding powerhouse offer lots of video clips and examples to punctuate their point of view.
Landor is one of the world’s best known branding agencies, with global clients from A.G. Ferrari to Zoom Eyeworks. Find out what they are thinking about the hottest issues in branding in this frequently updated blog.
Sure Laura Ries is daughter of Marketing icon Al Ries, and that alone should give her the bona fides to claim attention. But Laura is a marketing expert in her own right, and one of the most visible branding gurus blogging today. Her writing, located at the brand-evocative name Ries’ Pieces, is worth checking in on frequently.
Young and Rubicon’s Chief Insights Officer John Gerzema has written a new book on how to avoid the impending crisis in brand value and the blog provides a periodic peek into Gerzema’s thinking.
The Engaging Brand blog is also the home of the must-listen-to podcast by the same time. Anna Farmery’s regular business show is one of the longest-running and most informative business podcasts available.