Guest Top Ten List
Derrick Daye is a brand consultant and managing partner at The Blake Project, a boutique brand consultancy. With Jack Trout, Brad VanAuken, Mark Ritson, Martin Lindstrom and others he co-authors Branding Strategy Insider - a blog dedicated to helping marketing oriented leaders and professionals build strong brands. Along the way he's learned that marketers are bastards of the business world, women are superior marketers, looking for a solution is a fool's errand and branding needs to re-brand itself. These are his Top 10 favorite blogs in the branding universe, in alphabetical order.
Top 10 Branding Blogs
You've heard of 'out-of-the-box' thinking. Take it out of the cliché pile for this one.
An illustrated look at the trials and tribulations of branding. You'll leave with a smile.
A hearty blog from our friends at Nielsen.
Based in the UK, David Taylor writes this gem. There's a lesson in every post.
Martin Bishop delivers a full bounty of branding perspectives.
Diving deep into brand equity.
Andrea Learned helps marketers build brands by moving away from old thinking.
Laura Ries and the power of focus.
Olivier Blanchard's blog is rich with insight for brand builders.